Is it not possible for RiseVision to have a Content Management Software (CMS) and Audience Visual Analytics (AVA) that can work simultaneously together in one player. And be able to create gender triggers that the analytics can pick the conditions and display the content when conditions are met.
For example : :“If a 20-second advertising spot is playing and in the last few seconds of its airtime AVA determines that the audience in front of the display is 60 percent male, before playing the next ad, the system triggers ad meant for the male audience in order to increase the relevancy,”
People like me are looking for such solution.
There is nothing built into the platform for that functionality, however as Hannah states above, a good thing to try would be the Web Page Widget.
Much of the software is open source - https://github.com/Rise-Vision - for anyone interested in doing an MVP to test.
My personal thoughts around this technology is around privacy. Even the thought of being tagged on social media without my consent is not something that I want happen, let alone having digital signage do visual-based collection even for analytics purposes (although, it is generally tied with advertising). On top of that, it's also another avenue to have content being denied to certain users. Major platforms (ie YouTube) already do this with geographic-restrictions in which a work around for these types of cases would just be a VPN. So I am wondering what a workaround for digital signage is for users that don't want to be grouped. Another question to address is ability to opt out - how do consumers opt out of this?
I can understand truly wanting to gather as much analytics and data as one can in terms of relevant ad targeting, to the point of crossing legal boundaries such as FCC fining Verizon for the super cookie issue - I was actually reading through the live tweets of the researcher that discovered it from Day 1.
Anyway just some questions in mind as to where things are going for the future (not meant to bring down this particular thread but it has been interesting food for thought).
this article could give you a better picture of the whole signage + Analytics http://www.narrow-casting.nl/sites/default/files/whitepapers/NEC_WP_AVA%20Measurement_To%20Launch.pd...