Advertising system advice

  • 1
  • Question
  • Updated 2 years ago
  • Answered
Archived and Closed

This conversation is no longer open for comments or replies and is no longer visible to community members.

I am seeking advice on what applications are available or how other users implement paid for advertising on their displays. I am talking about a single client who wants to make their displays available to local companies in their community wishing to advertise .

I have done a fair amount of searching in this forum but haven't found a solution that is recommended by a lot of Rise users or any practicable and cost effective system for a small operator such as myself.

I have cobbled together a set-up that works using a Joomla website and a banner advertising system that I have modified for this purpose. It is clumsy and not very client friendly. It is convoluted and without a great deal of training the client is going to be lost - nor should he have to concern himself with the detail - it should be intuitive and user friendly.

What are you guys using?

Jim Coyle

 
Photo of Jim Coyle

Jim Coyle, Champion

  • 1,494 Points 1k badge 2x thumb

Posted 3 years ago

  • 1
Photo of Ashleigh

Ashleigh

  • 3,740 Points 3k badge 2x thumb
Hi Jim,

Kindly refer to my response in this recent thread: https://community.risevision.com/rise_vision_inc/topics/is-there-nayone-here-using-rise-vision-to-dr...

Could you provide more details on why you are using Joomla?

Ashleigh
Photo of Jim Coyle

Jim Coyle, Champion

  • 1,494 Points 1k badge 2x thumb
Hi Ashleigh and thanks for your comments.

I have read those posts you linked to and while they offer some of the functionality and services I require they don't provide a complete solution. Especially for a small operation such as mine where I am supplying a single client who wants to allow limited advertising to local businesses.

The reasons for using Joomla?
1. Joomla is simple to setup and I have a great deal of experience in that platform. I already provide this client with a Joomla based website and have spent a good deal of time training (them) in its use. The leap from adding content in Joomla to monitoring an advertising service isn't such a big jump for them.
2.There was an existing plugin application (a web banner advertising application) that I could use for my purposes without too much effort. This uses a graphical interface which can provide advertisers (and the client) with data on particular advert(s) plus it utilises existing payment processor functions to accept PayPal or other processors.
3. Advertisers could be vetted by the client before accepting an order to ensure suitability as they would register for the service through the clients website. All payments and registrations are transparent to the client
4. It provides a limited Proof of Display - perhaps proof of transmittal is a better choice of words. It cannot detect if the display is switched on and the actual content has been shown.

I set up a 1 pixel placeholder in a presentation to a URL that exists on the clients website. This acts as a trigger to register a hit to a webpage and the application plugin see's this as a view of a webpage and by inference that the presentation has been sent to a screen. There's a large element of trust in this inferred transmittal :)

There are several limitations to the setup:
1. It is a bit clumsy and not very client friendly without a lot of training. I am trying to allow the client to be in control of all aspects but this approach is probably outwith their 'pain barrier' so I think the registration and payment processing is about their limits.
2. There is no way to schedule adverts within this application inside Joomla - the application simply monitors webpage hits.
3. This clients requirements are pretty basic but for a larger setup or multi-venue setup the application needs to be scaleable and this application really wouldn't fit the bill.
4. The application is based on Joomla and is not transferable to a different platform. Other potential clients may not necessarily wish to use Joomla.

Given these limitations it does do a sufficient job in displaying how many times an advert is transmitted and can register advertisers and collect payments so it covers a lot of what I need.

I would prefer a solution that was built into Rise and gave granularity of scheduling control, allowed registration of sub-advertisers under a clients umbrella account, provided payment processing, gave snapshots of screen displays, provided a means of linking to creative designers (such as me) to procure the artwork and media, had newsletter mailshots and other marketing functions ... the list goes on

Not too much to ask for is it :)

regards,
Jim Coyle
Photo of HSuarez

HSuarez

  • 11,896 Points 10k badge 2x thumb
Hi Jim,
I've developed/administered Joomla websites, in fact it was the first proper CMS that I have used. I would have to echo the limitations that you mention regarding Joomla and setup. Is there a plugin for digital signage management in Joomla or is this something that has been created from scratch?
Photo of Jim Coyle

Jim Coyle, Champion

  • 1,494 Points 1k badge 2x thumb
Hi - I used an ad server component and adapted it for my purposes. It is simply being used to monitor hits to a web page. ~The hits are generated from a webpage request using a 1x1 pixel place holder in a Rise presentation.

I don't think there are any applications specifically for digital signage available for Joomla. However there are there a lot of ad server components that can be used - one in particular at https://techjoomla.com/products/social-ads.html looks promising but I haven't used this.

regards,
Jim Coyle
Photo of Wendi Borden

Wendi Borden, Champion

  • 6,028 Points 5k badge 2x thumb
That's an interesting approach, Jim. I'll second the need for some type of "Proof of Play" for advertisements. A report of the number of times an image was served would be great.

We've spent about 3 years with our old signage system playing with the idea of advertising. We have about 30+ systems in the field that were dedicated to just this purpose. Our experience was just not that good. Advertisers don't want to spend money without some metrics, and it's difficult to expand without advertisers. We have only used in-house tools, so I'm sorry I don't have anything to share.

I'm also interested in what advertising packages people are using or coming up with. The most I've dug into this with RV is adding a StatCounter.com snippet to one of our presentations to display how many times it was requested. Again, not super reliable :) We've about completely decided to forgo the advertising route and just go on subscriptions.. I'd like to keep tabs on what's out there though.
Photo of Jim Coyle

Jim Coyle, Champion

  • 1,494 Points 1k badge 2x thumb
Hi Wendi,

I think the phrase 'Advertisers don't want to spend money without some metrics' is the bottom line here and the existing Rise set-up just doesn't hit the mark for this.

regards,
Jim Coyle
Photo of HSuarez

HSuarez

  • 11,896 Points 10k badge 2x thumb
Hi Jim,

You may be interested in this thread for further details/ideas about analytics: https://community.risevision.com/rise...

Are you rolling out your own signage marketplace ie creating your own platform connecting advertisers with brands?

There are existing resources out there that talk about metrics. There are impressions (ie how many unique/quality visitors there are - so the signage need to be in place at the right locations and it needs to be functional/live), views (total number of views that you expect during the day), and also interactivity (will the signage have analytics built into the interaction). There may also be a coupon that is unique to the signage itself to track if the purchase source is via digital signage. So there are a few ways at least in going about measuring metrics. For advertisers/marketers there may be one form of metric that they will focus on - ie they may prefer quality visitors over the total number of views. I think a challenge for newcomers is developing and growing niches, and also selling digital display advertising as part of the advertising and promotions mix. If your niche is to be the main provider of signage for the under 35 entertainment category group in Edinburgh then you may want to organise your signage around this since at least you may be strong on one form of metric (quality visitors). There is also the competition with other digital and traditional platforms and mediums.

Just some thoughts from the marketer POV when I was in this area :)
Photo of Jim Coyle

Jim Coyle, Champion

  • 1,494 Points 1k badge 2x thumb
Hi Hannah and many thanks for your comments - you have given me food for thought.

Using Google analytics seems a solution for tracking but I need more than simply tracking. I need something that encompasses all aspects of the chain from registration and purchase, granular scheduling for individual advertisers within a clients umbrella account, marketing and promotion, metrics and proof of play and more. All within one integrated package that is as intuitive as possible and able to be operated by the majority of clients. 

The use of a unique coupon code for adverts is one method I am using at the moment as the source of new business or an inquiry is immediately identifiable for the advertisers.

regards,
Jim Coyle
Photo of Levar Berry

Levar Berry

  • 108 Points 100 badge 2x thumb
We set a max number of advertiser real estate  and guarantee a minimum about of plays.   We know at a highest cost  it is 3.5 cents per viewer.    This is much cheaper then a direct piece and gets merchants excited.   If you want to know more about our program you'll have to message privately.